Got any old clothes you’d like recycled? H&M is currently accepting donations of used clothing- and it’s for a great cause.
Actress Olivia Wilde, in her crime-fighting guise of Princess Layers, has teamed up with H&M and DoSomething.org to urge America’s youth to help save the planet by recycling their old clothes. From now through June 20, teens and college students are encouraged to comb their schools and communities for castoff garments—all brands and all conditions are welcome—to drop off in garment-recycling bins at any H&M store. H&M will bundle off these clothes to a recycling facility, where the fibers will be recovered for export or reprocessing.
“Clothing Comeback” participants who send a photo of themselves depositing their unwanted clothing to DoSomething.org will be entered to win a $10,000 scholarship, on top of receiving a 15 percent discount off their next H&M purchase.
More than 85 percent of readily recyclable textiles land up in landfills every year, according to the U.S. Environmental Protection Agency. That’s 1.1 million tons, or the equivalent of over 70 billion T-shirts.
Spread the word, and help keep clothing out of landfills. Donate to resale or charity shops (like Goodwill!), or for the unwearable, ripped, dirty, or completely un-resellable…bring them to an H&M for recycling and re-use. You can be a SuperHero too!
Filed in: Announcements, Contests, Cool Brands, The Fashion Industry
Tags: causes, H&M, recycled