The Demi Moore W Mag Photoshopping Debacle

12.01.2009

The Demi Moore W Mag Photoshopping DebacleSource: NYDailyNews

I’m sure you guys have already seen this floating around on the Internet.

Demi Moore’s incredibly-Photoshopped face and body on the cover of W Magazine has had many blogs a-buzz this past month.

First people were aghast at her face – because, simply put, it doesn’t look like Demi Moore. Oh sure, her features are kind of in the correct position, but her nose looks different, faceline is sharp, mouth is strangely-shaped, skin is taught and overly lit…she looks like an alien. (Many thought it was Courteney Cox on the cover at first glance.)

Secondly, many bloggers termed it the “worst Photoshop job ever,” claiming the retouching artist had removed a portion of her left leg/hip area and not corrected the mistake.

Now, the leg thing didn’t bother me – the body itself is kind of bony, the fabric is bunched up at the hip and to me the line of the leg looks fine. But the face is indeed shocking – almost unrecognizeable.

The Demi Moore W Mag Photoshopping DebacleI mean, are these the same person???
 

And, Demi Moore, an avid Twitter user, Tweeted her outrage at the accusations:”My hips were not touched…it’s just the way u have ur hip kinda swung to one side,” Moore tweeted after catching wind of the rumor. “y can noone see this!? Idiots!” 

Moore had one more thing to say about the shoot.

“I love the pic and can only say I wish I had good lighting like that following me around all day!!” she added.

HOWEVER….

Just last week the latest to hit the fan was over on LiveJournal, where OhNoTheyDidn’t posted a conspiracy theory regarding the shoot…allegating that model Anja Rubrik’s body had been used for the cover with Demi Moore’s head Photoshopped on top.

The Demi Moore W Mag Photoshopping DebacleStrikingly similar. Is it possible? After much peering and pondering, I’ve decided that it’s highly unlikely. Beyond a shadow of a doubt? Don’t know why they would have used a runway shot for a mag cover…then Photoshopped the dress on top (notice the sleeve fringe is different in the Demi Moore cover shot). Anja’s arms would also have to have been shortened to jive with Demi Moore’s body proportions. The similarity is eerie, though.

In was reported in TopNews.in that LA-based photographer Anthony Citrano has offered up 5000 dollars to charity if she proves that the pictures are original; insisting that the photos on the cover and in the spread have been retouched.

“I feel bad that Demi is on defense – she should not have to defend other people”s mistakes; W Magazine should be addressing this rather than her,” the Daily Telegraph quoted Citrano as telling the Confidential.

“Having said that, she did raise the stakes considerably yesterday by posting what she claims is the original unretouched shot, along with the accusation that ”these people” (presumably me) are ”bullsh**ting”.

“Well, whether or not her hip was botched, I do not believe for a moment that the image Demi posted yesterday is the original shot.

“If she”s aware of that – and I expect she is – it”s irresponsible (and silly) of her to make that assertion. So, I”ll see her move and raise her 5,000 dollars: if the shot she posted yesterday is really the unretouched original, I will donate 5,000 dollars to a charity of her choosing.

“Let”s see who”s ”bulls**tting”, shall we?” he added. (ANI)”

The photographers on the shoot were apparently Mert Alas & Marcus Piggott. Although W has a history of using master retoucher Pascal Dangin for its celebrity covers and fashion editorials, the magazine’s rep said that the retouching was done (and it was done) in-house by Alas and Piggott’s staff. (source)

So who’s on the level? Now that W Mag has come out and said the photo was retouched – how will Demi backpedal? What will happen to that $5000? Will she take the bait?

My 2cents? Um, heavily, ridiculously retouched-both in face and Anja-Rubrik-esque body. Do not believe your eyes. Photoshop [and Demi Moore, and W Magazine] lies.

The Demi Moore W Mag Photoshopping DebacleI was wearing minimal makeup in the photo above. Bad lighting, ageing, whatever…I look tired and old and decrepit.

The Demi Moore W Mag Photoshopping DebacleFeatures darkened in Photoshop; eyes lightened; skin airbrushed, hollows smoothed, and superficial flaws removed. My face is now striking and jumps out at you.
The Demi Moore W Mag Photoshopping DebacleThe ultimate makeover. Features resized and moved; forehead widened, jawline slimmed; further skin airbrushing and highlighting; eye whites lightened; lips and mouth changed in expression; lipliner added.

The Demi Moore W Mag Photoshopping DebacleThe Before and After. 40 minutes of loving touches a la Photoshop and I have a brand new look! I actually resemble a brand new person. If only plastic surgery could alter the location of my eyes in my skull I’d be that much closer to being model-gorgeous. Ready for your product endorsement deals now, mmmmmkay?;-)

 

Really freakin’ cool piece of software – really powerful – and absolutely a must when it comes to prepping images for print. W Mag claims they only “did not do anything unusual or out of the ordinary on Demi Moore for the photo on the cover of W. Demi is an extraordinary beautiful woman and we feel our cover reflects that”… The question is… le=”font-weight:bold;”>how much Photoshop is too much? When you can do just about anything to someone’s photo nowadays – even create a face that doesn’t exist – when does it stop being a “real image?” 

For further reading (and giggles) see the blog Photoshop Disasters.

-Carly J. Cais



Filed in: Controversy, Pro Photoshoots

Tags: Photoshop

 

 

7 Comments on The Demi Moore W Mag Photoshopping Debacle

  1. verseastyle
    12.01.2009 at 6:46 pm (5 years ago)

    WOAH! Awesome post… yes we should really do away with photoshop!

    Reply
  2. Kathryn
    12.02.2009 at 5:52 am (5 years ago)

    Interesting post. While all magazine's photoshop to some extent to make the cover the best it can be so it will sell (let's face it, we all like pretty packages), many go too far and the Demi Moore one is one of them.

    Demi Moore rant is likely that she is naive and wasn't aware all magazines do that or perhaps just in denial and really wants to think that she looks like the cover, which is sad because she does look great for her age.

    It would not be surprized to find out that there was a body swap; after all, it would not be the first time a magazine was caught doing so. Several years ago it came out the TV Guide used Ann-Margaret's body that they had used previously on their cover and grafted Oprah's head on it.

    In the 2nd photoshop of yourself you sort of look like Scarlett Johansson, but I think your natural face looks better.

    Everyone is beautiful in their own way and while minor touch ups are ok, distorting an image to the point it does (or isn't) even that person is heinous. Individual beauty to should be celebrated, to contaminated.

    Reply
  3. Awkward Socialite
    12.01.2009 at 10:54 pm (5 years ago)

    Oh the controversy with Photoshop…

    Reply
  4. ...love Maegan
    12.03.2009 at 4:37 am (5 years ago)

    yes …photoshop is brilliant! I love that you did this :)

    Reply
  5. myownlittleuniverse
    12.10.2009 at 4:20 pm (5 years ago)

    wow, before i even continued to read on and realize this post was about the photos being photoshop'd, i noticed that the shape of the torso in the first two pics are exactly the same. i was thinking, wow demi moore is really tiny. plus the legs in those two shots are almost exact. they are in the same position and same size. i can see doing some retouching on photos. i do it when i'm selling things online, mostly photoshopping out my blemishes. but this is extreme! and it is sad that this is what we are expected to live up to. a computerized image. OR the barely eating model that the computerized image was based upon. in my opinion, it is the run way model photoshopped into that pic. even the collar bones and the small bones in her neck are the same in those two photos. wow, just really disappointing!
    http://inmyownlittleuniverse.com

    Reply
  6. Anonymous
    3.24.2010 at 5:13 am (4 years ago)

    I just saw an interview with Anja Rubik and she said that her body was used on that cover….and that Demi wasn't aware of this at first…

    Reply
  7. carlyjcais
    3.24.2010 at 8:05 am (4 years ago)

    Anonymous: Are you kidding???!! Please link to the article!

    Carly

    Reply

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